ITComposer’s Analytics tools can help you grow your business in entirely new ways.
Data-Driven Attribution analyzes the whole customer journey, whether that journey ends in a purchase (or conversion) or not. Our algorithmic model assigns value to your marketing touchpoints, and gives you an actionable view of which channels are performing best so you can achieve a higher return on investment.
The ability to gain insights from your data is critical – it lets you make faster and smarter decisions as you tackle your most complex business issues. With analytics tools, we can help you turn insights into action, and action into tangible results. That’s the power of working smarter and not harder.
What is a business analyst? A key role for business-IT efficiency
on July 18, 2018 at 10:00 am
Business analyst help guide businesses in improving processes, products, services and software through data analysis. These agile workers straddle the line between IT and the business to help bridge […]
7 keys to a successful business intelligence strategy
on March 26, 2018 at 4:00 am
BI success requires more than just a strong technology platform. It takes laser focus on processes and personnel — and a business-first approach to gaining insights from data. […]
What is BI? Business intelligence strategies and solutions
by Mary K. Pratt on September 1, 2017 at 10:00 am
What is BI? Business intelligence (BI) leverages software and services to transform data into actionable intelligence that informs an organization’s strategic and tactical business decisions. […]
IDG Contributor Network: Robots aren't coming – they're already here
by Anna Frazzetto on June 15, 2017 at 1:35 pm
If there is one thing the last year has shown me in my global travels and work, it’s this: now is the time for CDOs to determine their grand vision for artificial intelligence and machine […]
IDG Contributor Network: Trailblazers: Notes from the new data frontier
by Paul Barth on June 12, 2017 at 12:42 pm
Last week, I had the pleasure of meeting with the Podium Data Executive Advisory Council (EAC). The EAC is comprised of a group of senior executives and advisors from TD Bank, Cigna, the […]